ConversionXL

JUNE 8, 2017

Acquisition segments. Algorithmic segments. Acquisition segments. RFM (Recency, frequency, and monetary value) was first used in the direct mail and database marketing space as a customer segmentation technique. Algorithmic segments. Contextual segments. Behavioral segments. Historical segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 8, 2018

Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). If changes to product listings fail to increase them, Amazon’s algorithms are unlikely to boost your visibility. Creating a Skill for Alexa.

B2B 100

B2B eCommerce Search Technical Review 100

Seeing Both Sides

AUGUST 16, 2012

That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Going B2C was daunting and not in our core DNA,” Kaufer remarked. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Cost per acquisition (CPA). Image source.

Customer 140

Customer Marketing Social Media CPA 140