Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
But algorithms haven’t always kept pace. Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. But algorithms haven’t always kept pace.
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