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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook has an incredible audience, 950 million strong and counting.

Metrics 165
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How To Choose A Market For Your Startup Or Small Business

crowdSPRING Blog

When you choose a market, you should consider five main factors: 1. How many customers are in the market? How many customers are in the market? A market can be huge but dominated by only a few players. Or a market perceived to be global can be dominated by a few regions. Do these customers have the need you solve?

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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

At today's session, first up, Ramkumar RS from Chennai, India, presented Mango DVM , an innovative solution to turn vendors of illegal, grey market music to legal distributors using a combination of mobile apps and media server technology. However, only the market can tell to what extent those assumptions will hold true. 3gSimplified.

India 119
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

It’s one thing to hear from other people that Southeast Asia (SEA) is up-and-coming, but it was totally another thing to go there and talk with so many people about the future. CRMs / marketing tech generally work. But it’s arguably even harder in a place where there aren’t ready distribution channels. Ads generally work.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

It’s one thing to hear from other people that Southeast Asia (SEA) is up-and-coming, but it was totally another thing to go there and talk with so many people about the future. CRMs / marketing tech generally work. But it’s arguably even harder in a place where there aren’t ready distribution channels. Ads generally work.

Asia 48
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Want To Accelerate Small Business Growth? Then Turn To The Cloud.

YoungUpstarts

by Zakir Ahmed, General Manager of Asia at Oracle NetSuite. Another very good option for gaining market share without risking capital is forging partnerships with larger companies. It provides best practices for repeatable infrastructure when entering new markets, as well as end-to-end visibility across operations.

Cloud 165
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Should You Build a Mobile App or a Website for Your Startup?

Up and Running

To clarify your goals and next steps, you’ll want to validate your idea , and research your target market and their behavior as it relates to your specific product idea and in terms of the way they consume information online. Conduct a series of customer interviews, browse online industry reports, or invest in professional market research.

Mobile 81