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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. For example, National Retail Federation’s YouTube channel hosts several videos featuring high-profile retail executives.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Google Drive to host my conference presentations , which are all embedded at teten.com.

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How & Why You Should Invest In Getting Good Testimonials w/ Examples

ConversionXL

Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. If you notice in the examples above, the testimonials are given by directors of growth and customer acquisition. Gigya.com (Review plugin that uses social network login vs standard login. Conclusion.

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30 Israeli Startups Compete to Win IBM SmartCamp [List]

VC Cafe

ActiveInsight – helps B2B organizations optimize customer acquisition and engage with top funnel prospects by analyzing customer intent in real time based online resources, mobile and social networks. The solution offers small and medium businesses significant cost savings.

Cloud 108
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A Content-Driven Framework for Personal Brand Building

ConversionXL

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Take Jason Bradwell’s The B2B Bite , for example. . Building a blog.

Framework 131
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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

Twenty Israeli startups will come to London to meet with top players in the UK market and present their latest innovations in a showcase event hosted by one of the world’s largest professional services organisations. Virtual Web provides innovative social network marketing solutions.

Media 145