Remove Acquisition Remove B2B Remove Operations Remove Time Value of Money
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Constructing Pricing Strategy For Subscription Products

ConversionXL

A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. Look up the Time Value of Money.

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