ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods. This could be by reducing the cost, reducing the risk, or adding value. Image source.

Customer 140

Customer Marketing Social Media CPA 140

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The important thing is to understand how much it costs you to acquire a single customer. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value. Conversion Rate.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

FEBRUARY 3, 2017

But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. The Cost of Influencer Marketing and How to Measure ROI. The real question is, what is the cost of influencer marketing and what is the ROI?

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165