Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Done right, your PR campaign should incentivize media outlets to pick it up.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Leveraging inbound marketing strategies can help small business grow their customer base and save money. So what options exist today that are cost-effective and deliver results for small businesses?

Marketing 28

Marketing North America Lead Generation B2B 28

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if your business should be on that network and 2. 2BR02B: Facebook for Businesses. The Google Small Business page on Facebook is an example of a B2B strategy. This hurts.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

My name is Crystal Williams, and I maintain a small business blog called Babeofbusiness.com. I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Keep up the great work! … Thanks! Thanks for a Great Post. Reply Mary B. ,

Software Review 110

Software Review Startup Silicon Valley Analytics 110