Acquisition Bootstrapping Channel Product Development 
Hippoland
AUGUST 1, 2012
These days, our advertisers run the gamut — some of our advertisers make billions each year while others are bootstrapped individuals who don’t earn anything right now. The best advertisers test all kinds of marketing channels. But, not only do they test lots of different channels, they also test lots of creative.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.
ReadWriteStart
JANUARY 27, 2011
This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. SOCO Games. Brainscape. Note, I said, validated.
techcocktail.com
OCTOBER 23, 2010
be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.
Hunter Walker
JANUARY 15, 2017
Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. We don’t have a budget that has to be spent so I wanted to think outside of online acquisition. Snapchat/Story-based social media has been an interesting challenge.
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