Acquisition Bootstrapping Marketing Sales Cycle 
ReadWriteStart
JUNE 16, 2011
For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. They charge $9, $29 and $59 per agent per month and I am eager to see bootstrapped, scrappy Freshdesk morph their pricing structure to aggressively compete with them.
Hippoland
AUGUST 16, 2018
A business like that will just have a really hard time raising money at the early stages, and if that’s feedback you are getting from at least 2 people, you may want to consider adjusting your plan and raise from angels and/or bootstrap for a long time. It just means VCs will shy away from it. But that’s not Hustle Fund.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Marketing first. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Marketing first. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.
Hippoland
AUGUST 16, 2018
A business like that will just have a really hard time raising money at the early stages, and if that’s feedback you are getting from at least 2 people, you may want to consider adjusting your plan and raise from angels and/or bootstrap for a long time. It just means VCs will shy away from it. But that’s not Hustle Fund.
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market? What’s the ROI on acquiring new customers?
ReadWriteStart
NOVEMBER 16, 2010
The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). But this discipline also means that the product fit to market tends to be very good - you don't end up with solutions looking for problems. Photo by LotusHead.
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