Acquisition Bootstrapping Sales Cycle Viral 
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Or in between?
Hippoland
FEBRUARY 12, 2018
When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. I know nothing about viral marketing. So you might think about how to best poise yourself to bootstrap and get to profitability for the next couple of years. Or in between?
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. People talk about funding funding funding, bootstrapping, etc., Transitioning from founder sold bootstrapped revenue to a functioning sales team is certainly possible.
ReadWriteStart
NOVEMBER 16, 2010
The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). You cannot use freemium strategies without this type of user experience (and freemium is the first fundamental change to the cost of customer acquisition).
Expert insights. Personalized for you.
48 
Let's personalize your content