Remove Acquisition Remove Business Model Remove Differentiation Remove Semantic
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. We think there’s something bigger, as Robert talked about and you talked about, this is a business model change. And now what are we?

Cost 36
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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Of course, monetization of search became one of the best business models in the history of business. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). Quigo Lands Overture as Client, Rejects Their Acquisition Offer. We can do better.

Semantic 302
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Not All Traffic Is Created Equal

www.pakman.com

Much of the valuations around the consumer web are rationalizing, and because of that, investors are once again focused on understanding business models. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. The rest is just semantics.