A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. Get executive buy-in.
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