Both Sides of the Table

JANUARY 11, 2014

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. they’ll flock to your channel with marketing budgets and tech prowess.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. How do you balance traffic acquisition with conversion optimization?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Will Critchlow: “What If Your Winning CRO Tests Are Screwing Up Your Search Traffic? Conclusion.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part.

Customer 167

Customer San Francisco Lean Hockey Stick 167

This is going to be BIG.

JANUARY 21, 2010

Since we often invest before the big “hockey stick” traction that bigger VCs wait for, a lot of times the company is still trying to tweak exactly what service or application will take off in a given market. At First Round , I often hear the term “product-market” fit.

Product 68

Product Hockey Stick Entrepreneur Syndicate 68