Remove Acquisition Remove Channel Remove Product Name Remove Public Relations
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My business specializes in helping coaches and consultants upgrade and automate their client acquisition process, so that they can spend their time focusing on what they do best – helping their clients. Hence, it naturally made sense for me to include client acquisition in my business name. 8- From our tagline.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Rocket Watcher provides a practical look at product marketing for start-ups. Good post, -Hakan [link] aprildunford Reply 13.

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