ReadWriteStart

OCTOBER 2, 2023

MRR is a crucial metric for measuring the growth of a SaaS business. Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions. Customer acquisition cost (CAC): CAC is the money a company spends to acquire a new customer. Who are your target users?

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. We record this and other usage analytics data as anonymized Events in a Google BigQuery database. Other metrics to monitor.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. Most meaningful metrics. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.

Retention 111

Retention eCommerce Channel Community 111

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

JUNE 21, 2017

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. Any data points associated with that identifier are stored on the Kissmetrics database and linked to an email address as soon as that user provides that information. Read more about tracking metrics for a SaaS business here.

Marketing 98

Marketing Analytics Campaign Metrics 98

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51