Remove Acquisition Remove Churn Rate Remove Global Remove Internet
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . A major angel group uses Influitive , an advocate management tool, to track, activate and motivate their members. Other VCs use Contently * or Social Native * to create relevant content.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Instead of spending 4 years at university, I spend 4 years starting 2 internet companies that failed. What is the first step in creating an internet-based business (After planning) ? Acquisition / Lifetime Value, etc. Where do you think the internet is taking us for the future? The way I do it. So build a strong base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? The customer acquisition cost that I talked about. Then referral rates and opt-out rates.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Cost per acquisition (CPA). Generating awareness through SEO.

Customer 140