ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. How to create a growth hacking strategy using the pirate metrics model. Acquisition. Channel-level expertise: An understanding of how the channels work (e.g., Image source. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117