Acquisition, Churn Rate, SEM and Venture Capital

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Acquisition

Churn Rate

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics

Metrics Cost Acquisition Startup

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review

Software Review North America Europe Metrics

StartUpRoar

Why Misunderstanding Startup Metrics Can Cost You Your Business

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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