Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

ReadWriteStart

APRIL 1, 2011

Our discussion today was around prioritization of the next few critical steps around customer acquisition and validation. The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. We discussed guerilla p.r., Report Bee. Then Balaganesh S.,

India 119

India Guerilla Entrepreneur New Zealand 119

Startup Professionals Musings

SEPTEMBER 26, 2014

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

infochachkie.com

DECEMBER 5, 2011

At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. DoubleClick’s Guerilla Marketing Legacy. |. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs 21 comment(s).

Naming 40

Naming Technical Review Product Product Name 40