Acquisition Cost Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Version One Ventures
SEPTEMBER 17, 2013
Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.
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ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower. Which brings us to our next question:
Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Marketing KPIs are often good indicators of how effective you are in attracting high-quality prospects and therefore how many sales you’re making down the line. . Sales KPIs. Marketing KPIs.
SVPG
AUGUST 30, 2013
As an example, one popular product strategy is to focus on a set of reference customers for each of your target vertical markets (e.g. Make no mistake about it: everything depends on strong products. One of my favorite strategies for pursuing a product vision is to tackle one market after another.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.
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