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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? How did you address that?

Marketing

Marketing Sales Cycle Startup CTO Hire

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco

San Francisco CPA SEM CTO Hire

StartUpRoar

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

Lessons Learned: The three drivers of growth for your business.

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