How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
Think about your playbook from the perspective of a new hire. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. Though your marketing is aimed at the CTO, an accountant who shares the same interests might see your ad. Lay out the key challenges and expected results.
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