ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

Steve Blank

MAY 28, 2009

Steve,&# he said, “you’re missing the most interesting part of vertical markets. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. Personally, I think that customer acquisition, brand, reputation, etc.,

Vertical 147

Vertical Silicon Valley Marketing Customer 147

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. Organize events in your vertical. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Version One Ventures

SEPTEMBER 19, 2012

So most early-stage VCs have started to evaluate investment opportunities with an imaginary benchmark in mind: can this company become a $100 million opportunity? With this model, user acquisition is generally close to free, and monetization per user is often low (advertising-based or freemium businesses).

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Steve Blank

JULY 16, 2009

Filed under: Customer Development , Rocket Science Games | Tagged: Steve Blank , Entrepreneurs , Early Stage Startup « Rocket Science 4: The Press is Our Best Product Burnout » 7 Responses Steve , on July 16, 2009 at 9:10 am Said: Steve, This is an excellent post. Quick acquisition by a Sega or EA I suppose.

Silicon Valley 212

Silicon Valley RSS Video San Diego 212

Both Sides of the Table

JUNE 18, 2010

We spent the first 45 minutes or so talking about industry trends (in this order): The history and background of True Ventures, one of my favorite early-stage VC’s (and the one with whom Om is a venture partner). The strategy of GigaOm and where they differentiate in the market.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. It’s easier (but still hard) when you’re running a small, early-stage organization.

Startup 36

Startup Silicon Valley Business Model Mobile 36