Both Sides of the Table

MARCH 5, 2010

Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. They have come a long way since then. Their product direction and demo increased 10x.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

ConversionXL

APRIL 18, 2019

Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. That context can help sites rank in a vertical like recipes, where search engines can’t differentiate a good chocolate chip cookie from a life-changing one. A manual process works. Here’s how to do both.

Search 126

Search Aggregator New York SEO 126

The Startup Magazine

SEPTEMBER 10, 2019

This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. This is a classic example of Goodwill: Trello’s accounting statement doesn’t justify their $425 million acquisition, but its strong user community and reputation does. million in revenue at the time.

Founder 118

Founder Valuation Dividend Startup 118

The Equity Kicker

AUGUST 28, 2012

IBM has just announced the acquisition of social recruitment business Kenexa for $1.3bn, the latest of a string of ‘social’ enterprise software businesses to be acquired this year. The first major acquisition of a social business was Salesforce’s acquisition of Radian6 for $326m nearly 18 months ago.

Vertical 94

Vertical Acquisition eCommerce Flash 94

Steve Blank

MARCH 25, 2009

I need to look at working in Market Types, however, since the cost of market share acquisition differs drastically, even if the cost of customer acquisition were the same. What did I learn so far? Reply Dave Goulden , on March 26, 2009 at 11:04 pm Said: I love the redefinition of the market.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 105

Retention Customer Developer Programming 105

Austin Startup

APRIL 25, 2017

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 98

Retention Customer Developer Programming 98

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Potentially limits acquisition opportunities for independent ad networks. Potential competitors: Gilt Groupe , ShoeDazzle.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Steve Blank

JULY 16, 2009

Quick acquisition by a Sega or EA I suppose. Eventually, games that depended only on CDRom for their differentiation fizzled out, as people saw that the access times for all that data made the games a painful experience. Sega CD was a flop so who knows what would have happened even if we had a winner.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Today, he has over a thousand, and he has chosen to focus on the realtor vertical.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). Differentiate free and gated content. SEO should lead with intent. Remember Omnisend’s podcast?

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ReadWriteStart

JANUARY 20, 2011

Mike's customer acquisition strategy is weak at this point, and he also has a rather broad strategy in approaching this market. Kelly has a lot of gaps in her customer acquisition strategy, as well as positioning, and she is seeing customers from commercial and residential clients.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Over the years, their acquisition campaigns have succeeded by combining humor with a serious tone that lets you know that they take pest control seriously.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. How large is the business’ investment in the customer acquisition channel? Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. Rather than using that to differentiate its product, Tesla is selling that technology to its competitors ! This was the basis of Tesla’s recent acquisition of Grohmann Engineering. So Tesla is selling its batteries to other car manufacturers.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP.

Customer 102

Customer Viral Audience Campaign 102

Software By Rob

AUGUST 11, 2009

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. . #23 299/user for Vault vs. $0/user for Subversion? Use open source.

Open Source 62

Open Source Software Review Non-Compete Software 62

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109

Campaign Social Media Audience Channel 109

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40.

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Or, at the very least, narrowly targeted verticals.). PPC campaigns continue to become increasingly well-targeted. Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 10, 2021

Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Market share: You may already be a category leader, and growth requires you to expand into new verticals. You see an existing differentiation.

Software Review 96

Software Review Technical Review Software Acquisition 96

ConversionXL

OCTOBER 31, 2022

Find your differentiator through competitive analysis. Dig deeper into your brand’s differentiating points through two components of competitive analysis : Areas where you overlap with competitors (in terms of features and value propositions ); Areas where you and your competitors differ. TikTok and YouTube).

eCommerce 102

eCommerce Audience Differentiation Campaign 102