Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.
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