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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.

Azure 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. The fact that we can get stuck at this level of soul searching is something that is rarely seen in other industries. Stocking up is the traditional way of converting cash into commodities. Early results are exciting.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Remind them that it’s time to stock up.

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. There are case studies that support both sides.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best?

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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. The 10 Most Expensive Google Acquisitions. Google integrated Admeld with its additional DoubleClick and Invite Media acquisitions. dMarc Broadcasting.