ConversionXL

MARCH 6, 2019

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ). LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

Hippoland

SEPTEMBER 28, 2018

People in the US can pay for things electronically and can get most services and goods today from the internet – things in the US generally work, so improvements in these areas are all incremental. But it’s arguably even harder in a place where there aren’t ready distribution channels. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

People in the US can pay for things electronically and can get most services and goods today from the internet – things in the US generally work, so improvements in these areas are all incremental. But it’s arguably even harder in a place where there aren’t ready distribution channels. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Rob Go

SEPTEMBER 10, 2012

Adtech: Less speculative, good teams are easier to identify, monetizeable, many acquisitions. very low margin, longer sales cycle, few very big exits, hard to differentiate. SMB SaaS: Shorter sales cycle than enterprise, less speculative than consumer. Capital intensive, long sales cycle.

Sales Cycle 67

Sales Cycle eCommerce Flash Early Stage 67

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? First of all, they are not selling their product by hand. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” [via

Demand 91

Demand Lead Generation PPC Leadership 91