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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. Are you making the proper investment, and is it paying off?

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5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

At Peak Sales Recruiting , we have identified the top 5 ways AI is making the sales process easier, smarter, and more efficient for businesses. Using internet data and social media content, artificial intelligence can leverage existing connections between companies, products, and people. Shortening the sales cycle.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That limits search-based acquisition, but it also creates friction for new users.

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 168
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ). LinkedIn video ad metrics.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

People in the US can pay for things electronically and can get most services and goods today from the internet – things in the US generally work, so improvements in these areas are all incremental. This makes it easier to do customer acquisition for a consumer-based company. And that sales cycle can be long.

Asia 48