A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 29, 2015
Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” WP Engine is one of those, and we laugh about how drastic the changes are, in the rare spaces between tackling the latest challenge. Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?
A Smart Bear: Startups and Marketing for Geeks
JANUARY 4, 2018
Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform. And everyone else at WP Engine would tell you the same thing. So to everyone at WP Engine, let me repeat the message from one year ago: Look what we did ! Period, full-stop.
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A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 5, 2018
Remember that it might take two engineers a week to implement something, but a few debates and some research might itself involve an entire engineering and product for a week as well. At WP Engine we’re extremely collaborative across teams. Huge effort. Some things take less time to implement than to estimate or to debate.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 22, 2013
Even in sales, which is tempting for Vulcan engineers to think of as revenue-acquisition-robots with zombie-like drive to make phone calls, in which a slew of barely productive “closers” may not be financially efficient but will still get the job done. At WP Engine, we’re living proof of this.)
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. Jason: Yeah. I already write agendas.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 6, 2013
A no-touch SaaS business driven by word-of-mouth marketing might have lower pay-back periods due to efficient acquisition costs, but have higher cancellation rates due to the lack of human touch. For example, my company WP Engine’s cancellation rate is under 2% per month. That’s low for the hosting sector.
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