ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Three tactics to maximize revenue from a CRO program: Free test software. Build acquisition into your product (LinkedIn, TransferWise). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. It delivers higher macro-conversions (revenue!)

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. But everyone's optimizing for their local maxima rather than for the global maxima. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Remember no acquisition is free. Hence the Revenue column. This is key.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads.

Marketing 100

Marketing Campaign Email Sales 100

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. For this week's One Million by One Million roundtable, we discussed an important topic that many entrepreneurs are facing.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The Google Display Network has a massive reach of approximately 90% of global internet users. Search marketing. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Easy question to answer, and free with Compete (remember, this is US visits only) or SimilarWeb (global traffic).

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JULY 10, 2014

trillion dollars in revenue globally from customers switching companies… I’d say there’s a pretty big opportunity, if you’re willing to take the gloves off & get your hands dirty. (competitors, window-gazers, people doing research, etc). featured image from t-mobile’s switch carrier’s page.

Software Review 72

Software Review Lead Generation Design Campaign 72

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. Total revenue. For example, which countries contributed to total revenue. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140