Remove Acquisition Remove Greece Remove Metrics Remove PPC
article thumbnail

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166