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How to Raise Investment Capital - According to VC Jeff Clavier

ReadWriteStart

key metrics or a dashboard showing how you've made progress in whatever the key metrics for your business are. Unit economics to look at are comparable companies, the lifetime value of a customer, revenue per active daily user, rough acquisition costs per channel (search engine marketing, Facebook campaigns, pay per install).

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Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Great revenue projections from a small user base lead to worries over sustainability.

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