ReadWriteStart

JULY 18, 2011

Every company has a forecast for how it will get to an arbitrary $100 million in revenue and they all hit it on year five. Unit economics to look at are comparable companies, the lifetime value of a customer, revenue per active daily user, rough acquisition costs per channel (search engine marketing, Facebook campaigns, pay per install).

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such company. I am an investor and advisor to one such company.

Metrics 83

Metrics Revenue Advertising Internet 83

Reid Hoffman

JANUARY 26, 2021

You can listen to the podcast here, or search for Greymatter Podcast in your podcatcher. This is one of the reasons why the best practice for a startup is to raise investment rounds from different lead investors rather than simply doing internal rounds, even if an internal round requires less work. But get real.

Startup 36

Startup Equity Early Stage Green 36