ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. billion searches per day and 1.2

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Gershoff from Conductrics summed it up well: If your testing software only does one type or the other, don’t sweat it. If your software uses a one-tail test, just divide the p-value associated with the confidence level you are looking to run the test by two.

Analytics 127

Analytics Technical Review Software Review Framework 127