Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. billion searches per day and 1.2

Channel 118

Channel Marketing Viral SEO 118

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But think of this. post-script.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Google AdWords or SEM (expensive). What do they do?

Revenue 60

Revenue Acquisition Channel Campaign 60

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

AUGUST 23, 2017

William Gadea, Creative Director and Founder at IdeaRocket LLC , a provider of animated videos for businesses, says that “most of our lead generation comes from SEM, and we feel that the search term can be a clue for where in the Journey the searcher is.” ” Click to enlarge. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

The Next Web

FEBRUARY 13, 2014

It is a little complicated to use at first, but it becomes very powerful when you learn your way around the software. RJ Metrics offers businesses intelligence software, retention metrics and customer acquisition delivered as a service over the Internet for e-commerce and SaaS businesses. - Ben Kirshner , Elite SEM Inc.

Management 123

Management Customer Product Retention 123

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Steve Blank

DECEMBER 7, 2010

Their company can focus in any area– software, hardware, medical device or a service of any kind. What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Any hardware or software you need to buy?

Wiki 315

Wiki Lean Management Business Model 315

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Customer acquisition techniques are shifting.

Mobile 96

Mobile SEM SEO Technical Review 96

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software.

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

OCTOBER 7, 2008

Take a look at The App Store after the gold rush - FierceDeveloper : According to a recent BusinessWeek feature , the flood of new games, productivity tools and related iPhone software is making it difficult for the vast majority of apps to crack the consumer consciousness. The App Store is a channel for customer acquisition.

San Francisco 68

San Francisco Lean Retention SEM 68

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Software Testing. Unlike traditional freelance platforms like Upwork, Fiverr, PeoplePerHour, Transformify offers an end-to-end solution to business clients including talent acquisition, project management, global payroll and compliance, billing and payment automation. Creative Design.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Andrew Payne

APRIL 26, 2010

SEO-dependent companies can find their fortunes change overnight, and Google’s “quality score” manipulations can materially affect an SEM budget (and usually not in the favorable direction). But t he Twitter ecosystem got a splash of cold water with the news of Tweetie’s acquisition.

Internet 40

Internet SEM SEO Acquisition 40