ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Everything you might expect. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. " The cool bit is that in addition to standard widgets and simple tables, you can also bundle along your smarts into the dashboard and delight your users.

Analytics 145

Analytics Metrics API Web 145