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Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Microsoft Windows 3.0). customer segments, such as users and payers or moms or teens.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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Software By Rob
NOVEMBER 16, 2009
Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. These highlights focus on the key points I took away from my favorite talks.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. Where is the budget for purchasing the type of product you’re selling?
Software By Rob
MAY 21, 2010
(I’ve written an entire section on the “#1 goal of your website&# in my upcoming book, Start Small, Stay Small: A Developer’s Guide to Launching a Startup ). The bottom line here is to take your launch seriously, as seriously as you’ve taken your product development.
Software By Rob
NOVEMBER 16, 2009
That’s when you find one or more (future) customers that help fund your product development in exchange for input into the process and free or highly discounted use of the software. I was surprised by this, as I thought Seth was going to discuss another option I’ve seen used with great success: customer financing.
Software By Rob
AUGUST 5, 2010
The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. Nor will it save you a single minute during product development, or sell one more copy of your application.
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