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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

Analytics 118
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Display Advertising. Display Advertising.

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). The advertiser (IQ Quiz), will pay the Facebook developer (you) each time a user fills out their email address or phone number. Allocate about 20% of of your ad space to CPA-based Ad Networks. Mobsters 2-3.5M. Poker Palace- 1.5M.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA).