SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Oh, and I forget to mention in my introduction about B2B.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. ", and the page is exactly the same for me in California or someone in London? They also make it clear they only serve California, rather than telling you after you click the Submit button! I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. advertising. aggregation. California Israel Chamber of Commerce. Adeo Ressi.

Software Review 53

Software Review Technical Review Startup 53