Advertising Aggregator Distribution Social Network 
Lightspeed Venture Partners
DECEMBER 8, 2010
Year of Social Utilities. With over half a billion users and open graph integration, Facebook is the Internet with social graph at its core. This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. Are you ready? *A
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.
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Rob Go
JANUARY 29, 2012
Network fragmentation. Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Social networks should be incredibly robust because of network effects. Advertising effectiveness. I don’t. Talent exodus?
SoCal CTO
NOVEMBER 11, 2009
I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Same goes for online business networking. Kudos, I'm in!
Venture Chronicles
DECEMBER 6, 2010
Listening platforms capture in near real time relevant discrete post level items in social networks, social media, and mixed media (e.g. These post level items are aggregated into a dashboard view and measurements of sentiment, trending, and relative status are calculated. branded media mentions).
VC Cafe
JUNE 18, 2012
Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable.
mashable.com
SEPTEMBER 22, 2008
Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Ximdesk – Collaboration and social networking platform for enterprise. GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together.
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