Lightspeed Venture Partners

DECEMBER 8, 2010

This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. Display Advertising Enters a Golden Era. The aggregation of such high-intent traffic is what makes Google a formidable force on the Internet. Year of Social Utilities.

Internet 110

Internet Media Social Media Advertising 110

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. You need to think like a producer of any kind and think about distribution more broadly. ” YouTube takes 45%.

Networking 366

Networking Media Distribution Video 366

VC Cafe

JUNE 18, 2012

We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). You are here: Home > Not All Traffic Is Created Equal. 26 September 2012. 20 Comments. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. One thing is for certain — you must have experience dealing with large scale distributed applications. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. Advertising supported. Recording Industry Association of America. People were quick to draw parallel comparisons for video: Music.

Business Model 155

Business Model Distribution Aggregator Channel 155

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. They aggregate other people’s content and curate it into categories.

Vertical 265

Vertical Curation Boston Burn Rate 265

Agile VC

NOVEMBER 6, 2013

So Twitter is a media business given nearly 90% of their revenue is advertising and the company expects “data licensing revenue to decrease as a percentage of our total revenue over time” Facebook is a media business. Why are media businesses so valuable?

IPO 194

IPO Aggregator B2B Internet 194

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

YoungUpstarts

SEPTEMBER 21, 2016

One of the easiest and most efficient is to sell advertising space. Many companies choose to distribute their coupons in local magazine and newspapers. These can be distributed on coupon websites such as Groupon. Try and get your coupons listed on online aggregators. Monetize Your Website.

Revenue 100

Revenue Distribution Aggregator Small Business 100

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

YoungUpstarts

APRIL 26, 2015

To find the right content to share, you could use curation and aggregation services (eg Alltop, Buffer, Feedly, Reddit), trawl lists, communities and groups (eg Google+ communities or LinkedIn Groups), or look at what’s hot and trending. Be distributed – use tools to schedule and distribute posts like Buffer, Hootsuite and Post Planner.

Social Media 100

Social Media Media Curation Analytics 100

YoungUpstarts

OCTOBER 15, 2015

To find the right content to share, you could use curation and aggregation services (eg Alltop, Buffer, Feedly, Reddit), trawl lists, communities and groups (eg Google+ communities or LinkedIn Groups), or look at what’s hot and trending. Be distributed – use tools to schedule and distribute posts like Buffer, Hootsuite and Post Planner.

Social Media 100

Social Media Media Curation Analytics 100

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance.

B2B 102

B2B Campaign Analytics Operations 102

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish. But to be clear – it is structure that underpins my creative process.

Technical Review 356

Technical Review Framework Audience Media 356

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# Most of our AdTech investments would be labeled “glue&# (they were all connecting or intermediary technologies – just applied to online advertising).

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Advertising effectiveness. Facebook’s impressive revenue relies largely on advertising. Here are the major vulnerabilities that I see: 1. Network fragmentation.

Advertising 59

Advertising Mobile Aggregator Distribution 59

VC Cafe

FEBRUARY 14, 2010

Datanetis – People are ten times more likely to react to offers from a friend than to advertising. mobile telephone operators, broadcasters, content aggregators and media agents. Mobixell sells Multimedia enabling solutions in three areas: Mobile Multimedia messaging, Mobile TV/Video and Mobile Advertising.

Mobile 109

Mobile IP SMS Networking 109

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Aerotel Medical Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

DECEMBER 18, 2017

Specifically, the “narrow network” typically aggregates those providers that are willing to accept lower prices for their services (theoretically you could have a “premium” narrow network, but they are typically used to create more affordable plans). .” They are more likely to disclose, or perhaps even advertise their prices.

Customer 59

Customer Technical Review Venture Capital Software Review 59

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. Kudos, I'm in!

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Both Sides of the Table

JULY 10, 2011

Or in utility speak, they are transmission and we are last-mile distribution. Some will cite my investment two years ago in social-media advertising company Ad.ly Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. What does that mean?

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” To be clear, we’re not breaking out online advertising as a theme of its own – we still think of it as a subset of our Glue investing.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. Microsoft continues to invest in brand advertising to position itself as a comeback kid. Source: AllThingsD ]. -

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161