Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Getty is the fourth green line. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. . + Traffic Trends Key Metrics Analysis. So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link. But for your PPC campaigns? I simply choose Comparison.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Look at the green, white and red cell colors to focus on certain zones and get a sense for your performance. (In

Analytics 133

Analytics Vertical Metrics Web 133