ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Audiences that have shown explicit intent—such as users who added to cart—make up a tiny portion of traffic. Fixel segments your audience into three categories: Basic; Medium; High.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Duct Tape Marketing

FEBRUARY 15, 2016

Now, I think it is mostly used as a prospecting tool by marketing consultants like myself, since it is a great way to find out which businesses in the area have a decent marketing budget (printed directory advertising isn’t cheap, after all), but are not using that budget very effectively. Our Family Serving Your Family”. “A See what I mean?

Small Business 28

Small Business CPA Software Review Jordan 28

Up and Running

FEBRUARY 9, 2015

Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. That’s the reason why you’re saving the rest of your money is going to be so important.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Where you have CPA, it is is an even more valuable signal. Develop a Smarter Understanding of Your Audiences. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

SEPTEMBER 16, 2015

Ori had been working in advertising for 7 years but had been waiting to find the right start-up opportunity. When I chose Love Publicity, I was looking for a name that represented what I stood for (without using my name), that was universal (appeal to all audiences), and also catchy (you could play on words). Image Credit: Teia Harris.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. I had been working with a very large national advertising organization and noticed that there was a big section of the available marketplace that they would not serve.

Entrepreneur 140

Entrepreneur Technical Review Software Review Jordan 140