Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.

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Differentiation Audio Programming Non-Compete 97

Hearpreneur

OCTOBER 6, 2019

Old milk cartons became the latest kids toy and canvas advertising banners were turned into boat sails. We started Prestige Transportation, LLC a Kansas City based Black Car Limousine Service because I was working part-time for another Limousine Company and my girlfriend was convinced we could do it better. Photo Credit: Jason Taylor.

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Duct Tape Marketing

JULY 9, 2019

John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: You don’t want to put yourself in a position where it’s like, “Oh, man, I’m talking to an audience that I am way over my head or talking about a subject that I literally know nothing about.”

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ConversionXL

NOVEMBER 14, 2013

Remember the old marketing adage that said “half of the advertising dollars are wasted, just don’t know which half”? You need to speak to your audience in a way that resonates with them. Qualitative research is your best friend to get to know your audience, and observe the voice of the customer.

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Duct Tape Marketing

DECEMBER 23, 2019

But beyond that, the format appeals to the needs and sensibilities of a modern audience. Paid search—Google ads, Facebook advertising, LinkedIn, all the banner ads—have been around forever. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. I certainly know I’m that way!

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Startup Lessons Learned

APRIL 25, 2016

When radio serials were first introduced to the public, P&G saw an opportunity to advertise its home cleaning products to its key audience. After a couple years of working at P&G in Cincinnati, I moved to Kansas to join Pizza Hut as Director of New Pizza Development. They were known as soap operas.

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Hearpreneur

SEPTEMBER 11, 2015

Just how would one cope with a moment when the media are portraying aspects of your character to a very large audience with an agenda of dramatic effect and political grandstanding. Today, I am wearing my World Series ring that I received as a member of the 1985 World Series champion Kansas City Royals. Image Credit: Annah Stretton.

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