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Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

By using public relations , this can be a reality. Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Public Relations Delivers Your Competitive Advantage. What’s in it for their audience? Use Public Relations To Hire The Best!

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How to Use Public Relations And Content To Win In a Recession

Rembrandt Communications

Plan Your Targeted Public Relations and Content Strategy Now. When you create a specific message that resonates with your target market, they will listen to you. Maybe these benefits relate to your years of extensive experience and education, your technology, your extreme customer service, your charity work, your team members…?

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Facebook is an advertising platform.

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What is Public Relations, and Why Do You Need It, Anyway?

Rembrandt Communications

It relates to everything that goes on with public relations. PR relates to sending the right message out at the right time via the right media venues. Specifically, when your targeted audience members see your business in a media story, you get instant awareness and word-of-mouth. PR only costs time and effort.

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Boost Positive Word-of-Mouth with Small Business Public Relations

Rembrandt Communications

Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Que the angelic music…) Start public relations (PR) activities. Follow the template you find, or have a marketing/PR student write it for you. Need Help With Your PR?