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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. It also has high engagement rates.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

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The Best Marketing Platform: Blogs?

Mike Michalowicz

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. They contribute to the conversation. Start blogging!

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Companies Seeing Success With Radio Ads

Duct Tape Marketing

These aren’t even B2C companies – they’re selling software platforms! The economics of radio advertising sometimes make it useful in reaching small but important groups of prospective customers.” All you need is a high-quality audio device and a 3-8 sentence-long script. Inexpensive. “So Targeted Audiences.

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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

Nick started WSM after working in sales and marketing for tech, public relations and consulting firms throughout the Midwest. My name is Upasna and I’m thrilled to welcome you to the first audio series produced by Brandanew. He is an avid craft beer and cocktail enthusiast as well as a mediocre home-brewer. Upasna : Hey everyone!

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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. No sales department, no marketing department, no marketing budget. It's not quite a million dollar.