Remove Advertising Remove Audio Remove Continuous Deployment Remove Sales
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.

article thumbnail

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Case Study: Continuous deployment makes releases n.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in

article thumbnail

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Of course, the sales folks had new features as their #1 priority. But the results were excellent - customer satisfaction, sales, profits, quality, attitudes all improved dramatically. The major change was never starting any project without sales, marketing, manufacturing, field support, purchasing, etc. What a freaking mess.

article thumbnail

Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. Case Study: Continuous deployment makes releases n. Is that a lot? Is that good?

article thumbnail

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Case Study: Continuous deployment makes releases n.

article thumbnail

Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Early this year, SlideShare launched custom channels.