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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. The bare fact of our failing to make sales forced us to peel back the onion, step by step, until we realized just how big a problem we had. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Built to learn

Startup Lessons Learned

Best of all, Nivi from Venture Hacks was recording, so these slides have synchronized audio, too. So instead of having sales, marketing, and business development, we have a problem team implementing customer development. So without further ado, let me share the slides with audio. Here are some of my top takeaways.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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The new startup arms race (for Huffington Post)

Startup Lessons Learned

These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Datablindness

Startup Lessons Learned

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. I’ve often wanted to wire up a bell to sales data, so that when we make a sale, we literally hear the cash register ring. Case Study: Continuous deployment makes releases n.

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Lessons Learned: What is customer development?

Startup Lessons Learned

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.