Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. Bonuses have been distributed. But it gets worse. Just like Yahoo!

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

SEPTEMBER 3, 2019

Coming up in the advertising industry, I always loved Apple computers. Before, they were on the brink of bankruptcy. Ask anyone who worked in the advertising industry in the 1990s. Harrison McCann said that advertising is “Truth well told.” Targeted advertising. Apple was different, and that was bad. Segmentation.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

APRIL 14, 2016

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

Conversion 48

Conversion Technical Review Audience PPC 48