Advertising Bootstrapping Campaign SEO 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're better than everyone else at SEO.". "A Advertising ?? Advertising isn't dead; you can still buy eyeballs.
The Startup Magazine
AUGUST 24, 2021
Startups are always the hardest hit during difficult economic times, especially if your business is built on bootstrapping efforts. Search Engine Optimization (SEO). PPC (pay-per-click) and other types of paid advertising can have a great ROI but SEO is the superior long-term marketing strategy. Lessons Learned from 2020.
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crowdSPRING Blog
DECEMBER 3, 2010
9 Step SEO Checkup Using Google Webmaster Tools – [link]. Bootstrapping is Bullshit – [link]. The History of Coca-Cola Print Advertising – [link]. Advertising: Clever Automobile Ads – [link]. 40+ Most Impressive Print Media Advertisements – [link]. Will Freemium Work for You?
ReadWriteStart
APRIL 9, 2012
So should you hire an expert to run your SEO campaigns? But that doesn't mean you can't still achieve reasonable SEO results on a DIY basis. There are lots of things you have to learn when you start a business and SEO should be one of those.". Another trend in SEO is pay-for-performance. The short answer is yes.
Up and Running
MARCH 21, 2017
Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. But I never had a solid strategy in place for SEO, content marketing, and sales. What is it?
Up and Running
NOVEMBER 27, 2017
I bootstrapped Subbly by building an MVP (“minimum viable product”). You could run a pre-launch campaign, throw up a landing page with an email signup form saying you’re launching soon (but make it clear what you’re offering!), Paid advertising (Google Adwords, Facebook, Instagram, Twitter, and so on). Refer-a-friend campaigns.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
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