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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

SEO is extremely powerful, but it takes time. Anyone can sign up and unleash an AdWords campaign. You can’t sell anything without significant traffic, especially since 80% of it is crap even with a good campaign, and it is preferable that some of that traffic is not costing you dollars per click. Phone, Robert.

Campaign 272
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Making the Most of Your Startup Marketing Budget in a Post Pandemic World

The Startup Magazine

Startups are always the hardest hit during difficult economic times, especially if your business is built on bootstrapping efforts. Search Engine Optimization (SEO). PPC (pay-per-click) and other types of paid advertising can have a great ROI but SEO is the superior long-term marketing strategy. Lessons Learned from 2020.

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SEO DIY: Optimize Your Startup's Website Yourself

ReadWriteStart

So should you hire an expert to run your SEO campaigns? But that doesn't mean you can't still achieve reasonable SEO results on a DIY basis. There are lots of things you have to learn when you start a business and SEO should be one of those.". Another trend in SEO is pay-for-performance. The short answer is yes.

SEO 145
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're better than everyone else at SEO.". "A We're going to A/B-test our landing pages until the right message appears.".

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Cash flow is a matter of life or death when bootstrapped and pre-funding. Organic traffic: Don’t forget about SEO. What’s the biggest challenge you currently face in your role?

Audience 127
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Twitter Link Roundup #63 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

9 Step SEO Checkup Using Google Webmaster Tools – [link]. Bootstrapping is Bullshit – [link]. 24 Email Newsletters Inspiration For Your Next Campaign – [link]. Two Campaigns, One Theme, Different Outcomes – [link]. Groupon, Cinderella and Opportunity – [link]. Will Freemium Work for You?

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

We launched our first campaign and got an incredible amount of support and funding for our product. Now, we have a well-calculated formula for launching businesses that are 100% bootstrapped with a very small amount of initial capital. We went on to do some market research and survey our peers to gain feedback on our ideas.